THERESA COGGIOLA

ᴍᴀsᴛᴇʀ ʜᴀɪʀ ᴀʀᴛɪsᴛ & ᴠɪsᴜᴀʟ ᴀʀᴛɪsᴛ/ᴘᴀɪɴᴛᴇʀ


My color theory is deeply rooted in abstract expressionism and intuitive raw art. It’s about understanding exactly how light moves through pigment, how tones bleed and shift seamlessly at the edges, and how a complex color correction or high-end luxury blonding is less like a standard chemical salon service and more like an unfiltered fine-art translation. Sacred dances.

Having mastered my technical foundation in Chicago at Capri College and refined my craft at the elite Mario Tricoci Salon and Spa, my private Asheville studio provides an exclusive, intentional space for dedicated mastery, intuitive hair artistry, and undivided creative focus. Here, your hair is not a standard timed appointment slot—it is the ultimate canvas.

EDUCATION & EXPERIENCE

I began my professional journey at Capri College in Chicago, building an uncompromising foundation in the technical geometry of hair design. From there, I advanced directly to the renowned Mario Tricoci Salon and Spa, an immersive training environment that instilled an elite standard of precision styling and complex color formulation.

 Following years behind the chair honing my craft in premier salon spaces, I transitioned to an independent, holistic approach at The Ruby Room. This experience deeply broadened my scope, allowing me to fully merge technical skills with personal expression, intuitive styling, and customized hair restorations.

Today, with over 17 years immersed in this incredible industry, my work fuses Chicago-honed technical precision with a modern, intuitive eye to create transformative hair experiences that restore your personal power.

I take immense pride in my work physically, emotionally, and spiritually. I provide a deeply safe space for people to openly express themselves—to lean into the absolute feeling of trust and letting go .. the true CATALYST for
 transformation.

Through it all, I am a true lover of connection, ART , BEAUTY , and all of its forms of expression.

Beauty alchemy truly is a nervous systems best friend & im here for it. We have a lot of fun in my studio, communication flows naturally, come as you are and relax . Its truly a feel good space & I am  honored to have you in my chair. I am excited to help you deepen a little more to the surface of what makes you feel amazing, so you walk out feeling absolutely radiant.







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WITH THERESA
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 — luxury transformations that restore your personal power

  • 10 North Spruce Street, Asheville, NC, USA
  • Suite 105

text 828 490 6906 Located in the heart of Downtown Asheville THE HAIR WITCH @ ASHES & STEEL PRIVATE STUDIO 10 NORTH SPRUCE STREET SUITE 105 ASHEVILLE NC 28801 Book now link on main page or text 8284906806



Afterpay
(For services quoted at a minimum of $250)
Afterpay is available for partial and full color services with a required text consultation.
Please text 828 490 6906 at least 72 hours before your appointment if you plan to use Afterpay. A custom Square invoice will be sent with the option to use Afterpay.



Appointments
Being on time for your appointment is greatly appreciated to ensure you receive your full service and that other guests are not inconvenienced. 

**Color Appointment Deposit Policy**

deposit of $60–$75 is required to secure your appointment, applied toward your total on the day of service. All deposits are non-refundable

CANCELLATION POLICYS

We value your time and ours! Please note the following:
 
COLOR APPOINTMENTS
- Cancellations must be made **72+ hours** in advance.  
- Late cancellations will incur a fee of **50% of the service cost**, which can be applied to your next booking. If no rebooking occurs, the fee is non-refundable.  

HAIRCUT APPOINTMENTS
- Cancellations must be made **48+  hours** in advance.  
- Late cancellations will incur a fee of **50% of the service cost**.  
Will go towards your next service !
Thank you for understanding!  


COLOR SERVICES | $150/HOUR


Modern color services are rarely a single-step process. Dimensional blonding, lived-in color, balayage, glossing, root shadows, bond builders, treatments, and tonal refinement are often layered together to create a seamless, elevated result while maintaining the integrity of the hair.


Hourly pricing allows each appointment to be fully customized based on your goals, hair history, density, timing, and overall complexity, while creating transparency and flexibility throughout the service. My approach is collaborative, detail-oriented, and focused on creating beautiful, realistic results that feel aligned for you and your lifestyle.


COLOR CORRECTION | $150/HOUR


Corrective color is reserved for hair with previous color history, box dye, uneven results, banding, at-home alterations, or compromised integrity.


Because corrective work is highly individualized and chemically unpredictable, timing, lift, and tonality can vary from person to person and may require multiple sessions to achieve the desired direction safely and thoughtfully.


A detailed consultation is required prior to booking all corrective services.




**Late Payment Policy**  
Payment is required at the time of your appointment. If payment isn’t received within 24 hours, a late fee of 15% of service total will be added to your balance. This policy ensures even energy exchange  and keeps our scheduling running smoothly. Thank you for understanding!

GIFT CARDS - Gift Card purchases are final and nonrefundable

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